MINECRAFT INTORDUCTION

Video game: A game played by electronically manipulating images produced by a computer program on a monitor or other display.

TYPES OF VIDEO GAMES:

 - RPG, -Sports, -Strategy, -Action/adventure, -Puzzle solving, -Construction, -FPS, -Simulation, -Horror, -Children's.

EXAMPLES:

-Fortnite, -Fifa, -Overwatch, -NBA, -Wii Sports resort, -Mario, -Mario Karts, -Super Smash Bros, -Donkey Kong, -Cooking Mama, -Sky Rim, -Halo, -Just Dance, -Guitar Hero, -Watch Dogs, -WWE, -UFC, -Call Of Duty, -GTA, -Wii Fit ETC.

TERMINOLOGY:

GAMES CONSOLES- A unit accommodating a set of controls for electronic or mechanical equipment.

SANDBOX GAME- Construction; building from scratch. Changing roles of the 'look down generation.' Collaboration through gaming; multi-player.

SERVERS- How the games run, where info is kept, enables games to be played.

MICROSOFT- Institution which owns videogames; Xbox and Minecraft.

PLATFORMS- Different levels of gaming. Online Vs Moving Images Vs Audio. Ways you can play (App, physically etc.). Multi-Platform - More than one way of playing; more platforms = wider variety.

MINECRAFT INTRO:

Development; like LEGO, but digital.

Who created it? –Marcus ‘Notch’ Persson.

Who owns it? –Microsoft.

Who developed it? –MOJANG.

Minecraft is successful because… 1) it is an original idea, 2) allows your creativity to be the main game, your mind is your only limit, 3) appeals to a vast age range, 4) forging relationships –social skills, 5) mass marketing, 6) literal SandBox with infinite replay-ability, 7) strong communities, 8) the ‘players’ are the marketing campaign, 9) the platform is agnostic, 10) co-opted by children and doesn’t have a genre.

How is Minecraft marketed and how do they attract an audience? –Twitch, word of mouth, YouTube, Updates on social media, Sanbox- limitless, Multiplatform- easy access.