STATEMENT OF INTENT

My idea for my two magazines is to show the ethical side of the make-up and fashion world, products that are animal cruelty free, organic etc. in my first edition, I intend to use a female model with large curly ginger hair who will be in a pool of water with a shoulder-less swimming costume. I plan to use a mid-shot for this photograph as it allows the audience to get a full view of her face and hair. The next edition I plan to use a model with half a face of make-up and half a face of a less drastic more natural looking make-up. I will use a turtle neck in black with a gold chain to make it simplistic but still editorial so that the audience can keep the focus on the make-up. My magazine is called ‘BELEZA’ which is translated to ‘BEAUTY’ in Portuguese and is targeted to 16-25 culturally sophisticated mainstream individuals. The reason I chose the name ‘BELEZA’ as it translates to beauty and after reading the magazine the audience will be able to see that beauty isn’t just a full face of make-up, beauty is within, beauty is confidence, beauty is animal cruelty free products, and that everyone is beautiful…

The magazine will feature strong women who are typically ‘different’ and ‘diverse’ who love fashion and make-up but choose to do it all the correct way, by using brands that are organic, animal free, have an ethnic diverse range. By doing this it won’t only focus on the 16-25 target market but will follow the culturally sophisticated route to attract a wider range of audience as the topics covered in the magazine will attract audiences outside of the target range. On the two front covers, I plan to instruct and direct the models to have natural relax facial expression to allow the focus to be on the model’s make-up, hair, style and diverseness. I will be using a mid-shot for both covers to allow the focus to not be too distracted by other things that are happening in the shot but to focus on the fashion to ensure I stay in the ‘fashion magazine’ genre.

The company that makes ‘BELEZA’ will be Bauer. Bauer’s mission statement is “Winning Together Through Passion, Innovation and Speed”, which is why I have chosen to include all types of women who aren’t typically the ‘norm’ and highlights togetherness for all and unity of everyone, no matter their race, gender, religion etc. I have chosen two women that suit the ideas of my magazine covers as the first one, a girl with big red curly hair, spread all around in the pool and a round face; and the other to have straight hair and a more chiselled facial structure to show unity as they are complete opposites. Also, that they are females shows empowerment for females and equality that hasn’t always been there for women.

I am choosing bright lighting for both shoots as it brings warmth to the photographs. This is important as it brings strength to the two covers to show that all women have strength, and everyone should be confident conveyed by the two strong models who look completely different. The reinforced representation of strong, independent women will attract my target audience as they are in the age range, they are mainstream and culturally sophisticated, who are oppressed more in terms of genders, so will enjoy the success of women and the power they contain. The target audience is also of AB categories, therefore will be interested in reading about female successes, empowerment and equality of all. I will be using the water a s a background for my first shoot as it compliments the model’s eyes and has an overall harmonious affect for the cover. The second cover will have a white background to contrast to the models clothing and necklace and will compliment her hair as it is ginger and will shine and be brighter with the warm lighting and white background. Both these covers will suit the colour choices of each masthead and cover-lines for each front cover.

On my website, I am using a very sophisticated, editorial design to really tie in the fashion aspect of the magazine genre and attract the target audience as they are culturally sophisticated. On my website, the masthead will be slightly different to my masthead for the actual covers, just to reinforce that it’s the website not the actual magazine and also is has a bold(er) font on the website to ensure that it is visible to the reader that that is the name of the magazine. My website has very pastel, soft colours to make it stand out from other fashion magazine websites that are typically black and white, and shows that my magazine is different and because it has colour it shows differentiation in looks which is what I want to portray to the audience that being different is okay and it makes you unique. My website and magazines will be launched late autumn/ early winter so will include features covering aspects that affect these seasons and occasions that happen during them such as Christmas, Thanks-Giving and new year. Overall the website, has an artsy, editorial feel to it which most magazine websites don’t include which gives mine differentiation.