Friday, 9 March 2018

JUNGLE BOOK: PRODUCTION


Essay on Jungle Book production
1.       Disney as a conglomerate
Disney is the world’s largest conglomerate;
this means it is an organisation which consists of many different parts grouped together. Disney was Founded in 1923, and was founded by Walt Disney and currently has a net worth of $92 billion. Marvel, Pixar, Lucasfilm and recently 20th Century Fox were all bought by Disney, Disney is one of the Big 6 media companies in the world. Disneys biggest competitors are Time Warner, ViaCom, Sony and CBS. An oligopoly is a market form wherein a market or industry is dominated by a small number of sellers. Oligopolies can result from various forms of collusion which reduce competition and lead to higher prices for consumers. The other five main stuidos are GE, Time warners, News corp, Paramount, Viacom.
-          Introduce Disney as the world’s largest conglomerate (vocab addition), discuss Pixar, Marvel, Lucasfilm and the recent 20th century fox deal
-          What is their main competition?
-          What is an oligopoly? What are the other five major film studios?
-          What is Disney’s new proposed streaming service?

2.       The process and importance of production
-          What is Disney’s reputation in filmmaking?
-          Disney has an excellent reputation in filmmaking due to its extremely successful films made such as ‘Snow White’ and ‘Cinderella’ as well as the merchandise to help add to their reputation.  Disney has had to be successful in film making to be able to continue for 94 years. Disney has made enough success to be able to continue producing films with a large expenditure and still make profit once its released.
-          How did Disney manage to capture audiences in 1967 and 2016 but not in between?
In 1967, audiences were captured by the catchy music within the film, sung by famous jazz singers. In 2016, audiences were attracted due to the constant advertisement. Interviews with a famous cast, colourful and realistic posters and teaser trailers pulled an audience in.


3.       The production process of the 2016 Jungle Book
-          What techniques did Favreau adopt from other films? What was his goal?
-          Favreau’s goal for the new jungle book was to modernise the classic film by reinventing the storyline, making the animals look realistic and updated the songs so that it would appeal to new audiences.
-          How did they film the jungle and Mowgli? The animal characters?
-          The new jungle book was filmed with CGI and green screen
-          What is the uncanny valley effect? Why did Disney want to avoid this?
-          Are the animals realistic, how does Favreau manage to reflect the childlike view?
-          What did MPC do for Jungle Book
-          What is a Simulcam, give examples of when/how it has been used.

4.       Production process of 1967 version of Jungle Book
-          Discuss the storyboard process
-          What did they use as reference points?
-          What is rotoscoping?
-          What is xerography and how was it used?

To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.

Disney is the world’s largest conglomerate and media production company. Collectively, Disney’s annual income is $185 billion, and a plethora of companies such as Pixar, Marvel, Lucas Films and the recent 20th century fox deal have all made this possible. Disney’s main competition is companies such as Comcast, who are network and television distributors. They earn a lot of money from constantly releasing long television series and films. To fight back, Bob Iger recently released that Disney are soon presenting a television and cable company to our devices. This will compete against the popular Netflix however is said to cost ‘substantially less’ and will include series linking to their already made movies. This is a new production idea for Disney as they have noticed that online streaming is becoming very popular.
The Walt Disney mass marking company has a huge reputation of fantastic filmmaking and capturing an audience of all ages and interests whatever the topic may be. this is shown through the jungle book where the lovers from the original jungle book would likely to return with their children, grandchildren etc. This would gain The Walt Disney companies a larger audience, allowing their future creations to succeed. The jungle book as released in 2016 with the help of some big stars and changed the trend in recently released Disney films which where all stereotypical Disney princess films but this changed when jungle book was released and proved to be a huge success and was one of the highest grossing films released in 2016.
Favreau used the techniques like keeping the music the same as the original and the vibe the same as the other films. They all are great films that are very different but his goal for this film was
The jungle was made digitally made by VFX. There was also CGI involved which made the animals seem extremely realistic. Soe parts were filmed inffront of a blue screen with fake animal heads to represent where the animals would later be added in.
The uncanny valley effect suggests that humanoid objects which appear almost, but not exactly, like real human beings cause uncanny, or strangely familiar, feelings of eeriness and revulsion in observers.
The animals are realistic allowing the film to have a more mature image. However, the animals have a slight look of a cartoon, allowing it to appeal to children too. Favreau managed to reflect the childlike view by using the CGI movement of each animals face to represent the movements that are similar of a childs.
The MPC gave the jungle book of 2016 VFX. This means that it improved the quality of the graphics I the film to make it more realistic. For example, they applied it to Baloo and Shere Khan to make them look more real.

To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.




No comments:

Post a Comment

Deutschland 83 character list