DISTRIBUTION: Disney is the world’s 2nd largest conglomerate
(a combination of two or more corporations) following Comcast who are Disney’s
biggest competition at the moment. The company control film makers such as
marvel, Pixar, and Walt Disney productions. Distribution is very important part
of modern day media as it will have a huge factor on what type of audience and
how many people will be available to watch it, for example Disney sell licenses
on Netflix and sky. This helps distribute the film around and make everything
easy to watch. Distribution is changing the world because people are more
likely to go online and watch a film instead of buy it because there are so
many options on how to watch it. It’s very important because without it your
film wouldn’t sell. As media has changed over the years, distribution has
gotten easier, for example we have social media which is a popular choice for
adverts and advertising upcoming films. They wouldn’t have had this luxury in
the 20th century which would make it harder to distribute. McDonalds was one of
Disney’s sponsors. Disney collaborated with McDonalds and so Disney themed toys
were put into happy meals in conjunction to the latest film release from
Disney. This advertised Disney’s latest films and encouraged children to want
to go and see the film that is coming out. McDonald’s would also benefit as
some children will encourage their parents to buy a happy meal purely for the
toy inside. Disney distributed their films through posters and billboards, a
lot of posters would have been sent around the country to attract everyone.
Also they would have shown Disney films in cinemas across the Country as it
would have not been on DVD or the internet yet. The new releases of old films
bring and invites new audiences together. The film is now the 39th to reach the
$900 million milestone. “The Jungle
Book” blew past forecasts in its opening weekend, grossing $103.6 million in
the U.S. during April 15-17. Advantages of these are that it means it targets a
wider audience.
Conclusion
MARKETING: To conclude it is important to stress the
importance of distribution to a conglomerate like Disney. Without effective
distribution patterns films could easily underachieve profit wise for example
but it must be remembered that distribution cannot be seen in isolation because
it can quite easily be linked to the principle of synergy, as one business
theorist states ‘industries rely on repetition through use of stars, genres,
franchises, repeatable narratives and so on to sell formats to audiences, then
industries try to impose scarcity to keep demand high.’ This is very true of
Disney who with the original Jungle Book 1967 found himself with limited
avenues of distribution – namely TV and
film, thus to keep The Jungle Book characters fresh in the minds of audiences
the company created other programmes and ancillary products from 1967 to the early 2000’s to keep alive the idea of
the characters so that in the future there could be a potential remake or
reboot of the original film, these other programmes included Talespin, a
cartoon starring many of the characters from the original film and Jungle Cubs
– another cartoon which explored Baloo, Shere Khan and other characters’ lives
as children, the aim of these products were to not only to keep audiences
entertained but to keep the Jungle Book franchise fresh and active although
more importantly , a means by which one media product can promote another media
product by the same company, a term called synergy `and one which will only
improve with the creation of Disney’s new streaming service in 2019.
Disney is a conglomerate and one of the largest. A
conglomerate is a mixture of two or corporations which come under one main
firm. Disney’s conglomerate consists of: Disney, ABC, ESPN, Lucas film, marvel.
Disney is part of the BIG 6. The Big 6 are an oligopoly. They are the 6 main
companies that produce media.
Jon Favreau introduced the film via social media and also
introduced it by promoting it at Disney’s Animal Kingdom. They also released
three teaser trailers in the lead up to the releasing of the film in cinemas.
Disney have steered away from using animation and into more real life films so
older audiences would be more interested as they may find animations childish.
For example, Disney has done this with Cinderella and Beauty and the Beast.
Also with films like Pirates and the Caribbean use more violent themes to
attract older audiences. Disney circulated photographs of paired actors with
their onscreen characters, ESPN, Snapchat to create a living poster, Kenzo.
The differences with the length of the trailer are that the
new one is longer as it has to fill the advert space on tv. Then the atmosphere
is strangly different with mood a lot tenser and everything more viscous and
wanting to attract more varied audience. Back in 1967, the ‘old’ jungle book
used famous jazz singers to promote the film. This was because the Jazz singers
produced the soundtrack in Jungle Book. However, for the new Jungle Book, they
used actors to promote because if people saw a famous actor they liked in the
trailer, they would most likely go and see the film. Comparing the posters
between the two productions of the jungle book you can see better technology to
create the posters, making them more realistic and emotive. Also, there are a range
of posters created in 2016, where as in 1967 there was only 1 poster of poor
quality. The new posters show all the different characters, however, if you put
them together in the correct order they all fit together to make one larger
poster .In the 1967 film, Walt Disney wanted swinging sixties bands such as the
Beatles to play the characters of the vultures which is who they based the
characters off of for the 1967 jungle book film. Disney Vault. The "Disney
Vault" is the term used by Walt Disney Studios Home Entertainment for its
policy of putting many of its most popular home video releases of Walt Disney
Animation Studios's animated features on moratorium. The re-release of the
Jungle book in 2016 after the 2 previous release help to create the extreme
success that has been surrounded the film as Disney itself. The film was also
released onto VHS to appeal to the older audience.
Conclusion
To conclude, marketing has obviously changed. You could
argue that with its licensing deals with Kenzo and its focus on aggressively
targeting a secondary audience to build profits on the back of a family
audience who always turn out for Disney films you could argue that Disney have
grown smarter and more precise with their planning, however we must also not
forget that there are still lots of similarities between the two eras, for
example the use of stars and red carpet premieres to promote a film remains in
place as does the creation of character posters and trailers as the fundamental
basics of Disney marketing so to me what
is forgotten is that Disney as a
conglomerate have always been a master at marketing, it is why they are the
number one entertainment conglomerate in the world and yes some of the practices have changed but
the whole reason why there was new version of The Jungle Book in the first
place was because of the success of the first film, a success driven by an
effective marketing campaign.
Distribution
Distribution
Disney is the world’s 2nd largest conglomerate (a combination of two or more corporations) following Comcast who are Disney’s biggest competition at the moment. The company control film makers such as marvel, Pixar, and Walt Disney productions. Distribution is very important part of modern day media as it will have a huge factor on what type of audience and how many people will be available to watch it, for example Disney sell licenses on Netflix and sky. This helps distribute the film around and make everything easy to watch. Distribution is changing the world because people are more likely to go online and watch a film instead of buy it because there are so many options on how to watch it. It’s very important because without it your film wouldn’t sell. As media has changed over the years, distribution has gotten easier, for example we have social media which is a popular choice for adverts and advertising upcoming films. They wouldn’t have had this luxury in the 20th century which would make it harder to distribute. McDonalds was one of Disney’s sponsors. Disney collaborated with McDonalds and so Disney themed toys were put into happy meals in conjunction to the latest film release from Disney. This advertised Disney’s latest films and encouraged children to want to go and see the film that is coming out. McDonald’s would also benefit as some children will encourage their parents to buy a happy meal purely for the toy inside. Disney distributed their films through posters and billboards, a lot of posters would have been sent around the country to attract everyone. Also they would have shown Disney films in cinemas across the Country as it would have not been on DVD or the internet yet. The new releases of old films bring and invites new audiences together. The film is now the 39th to reach the $900 million milestone. “The Jungle Book” blew past forecasts in its opening weekend, grossing $103.6 million in the U.S. during April 15-17. Advantages of these are that it means it targets a wider audience.
Conclusion
To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967 to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly , a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.
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