What do film producers have to consider before making a film?
-Will it make a profit?
-Will it attract audiences?
Why we use media:
-Personal identification - Relate to the media
-Information - To learn (e.g. documentaries)
-Entertainment - What is liked
-Social interaction - Community
In audience, there is a shift from push media (Where producers push media at us and we receive and consume it) to pull media (Where we decide what we want to do with the media and access it in ways that suit us.)
People are now making and distributing their own videos much more - gone from a value chain (Products are made and distributed to audiences) to social network (complex systems where producers and consumers are mixed up.)
- By the 1st weekend of sales, you can tell how well the film is going to do.
- Making money from a film:
. Ticket sales/Cinema
.DVD's
.Merchandise
. Itunes/Online
Disney:
- Diversified multinational organisation.
- 2nd largest conglomerate (1st = Comcast)
- $150 billion business
- Networks (TV)
- Parks and resorts
- Studio entertainment
- Consumer products
- Interactive
- Vertically Integrated
- Horizontally integrated
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