GHOST SHIP

SEMIOTICS

Semiotics from Great Baddow High School Media

MISE-EN-SCENE

Task: "What settings and props would you find in..."
science fiction: space related themes (mars, Jupiter, the moon etc.), space-gun, aliens, spaceships, super heroes.

a romantic comedy: set in whatever period, candles, beds, houses, holiday settings, red props to symbolize love, sweets. 

horror film: isolated, abandoned places such as churches and warehouses, candles, blood, extreme weapons, masks, silence to build tension.
 

FILM

AUDIENCE RESPONSE

RECEPTION THEORY

RADIO

Georgia radio presentation from Great Baddow High School Media

GLEE

CAMERA ANGLES

I was in a group with molly and Oakley. Oakley was the narrator, molly was the model and I was the camera man. we shoed a variation of different camera angles.

THEORISTS

Albert Bandura is a media theorist on audience. He claims the idea that the media can implant ideas in the mind of the audience directly. He also suggests the idea that audiences obtain attitudes, emotional responses and new styles of conduct through modelling. He also declares that media representations of transgressive behaviour, such as violence or physical aggression, can lead audience members to replicate those forms of behaviour. Bandura looks at the way that media texts have a direct influence on its audience. For example, he argues that violence is dominant in the media and therefore, exposure in this violence in various forms enables us to perceive violence as an acceptable way to deal with situation. Bandura calls this 'modelling' behaviour.

Moral panics - "the process of arousing social concern over an issue – usually the work of moral entrepreneurs and the mass media"

Hypodermic Needle theory - The idea that the media is injecting ideas into the ideas just like a hypodermic needle injects a person with liquid.

Media effects:     Natural born killers - Natural born killers is a movie about two lovers who become serial killers. The storyline goes on to show how they become 'tabloid-TV darlings' because they are young and attractive despite murdering 52 people. The film inspired "copy-cat killers", people who took the ideas and completed them in real life. One of the most famous copy-cat killers were two teens from Oklahoma, Ben Darras and Sarah Edmonson. They murdered one shop owner then shot and paralyzed another. Consequently, there were lawsuits made against not only the teens but also the filmmakers as they had given the inspiration for the crime.     Marilyn Manson - On the 20th of April 1999 there was a massacre at the Columbine High School in America. The shooters were considered to have been influenced by 'violent entertainers' such as Marilyn Manson. This had a huge effect of his career, the entertainer saying that it almost ruined his career and that he had to seek legal action against those who claimed he had influenced the criminals.

Stuart Hall is a media theorist on audience. He suggests the reception theory - the idea that communication is a process involving encoding by producers and decoding by audiences. He states the idea that there are three hypothetical positions from which messages and meanings may be decoded:

- The dominant-hegemonic position: the encoder's intended meaning is fully understood and accepted. (you agree and believe what its telling you)

- The negotiated position: The legitimacy of the encoder's message is acknowledged in general terms, although the message is adapted of negotiated to better fit the decoder's own individual experiences or context. (You won’t do what the ad says but you agree with it)

- The oppositional position: The encoder's message is understood, but the decoder disagrees with it, reading it in a contrary or oppositional way.

*encoder = producer *decoder = audience

George Gerbner is a media theorist on audience George Gerbner stated the cultivation theory - The idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them.     He also states that media messages aren't directly injected into the passive media audience but are built up by a series of repetition and enforcing of the message.

Steve Neale's theory is that genres are examples of repetition and difference. He states that in order for a film to be a certain genre it must comply with that genres stereotypes and rules in order to classified in that genre. That is repetition and when he says differences he means that a film must push the rules and stereotypes to be individual.

Roland Barthes is a media theorist about language. He is one of the leading theorists of semiotics, the study of signs. He claims that every sign have also have connotations, further meanings, that is implied. 

STEREOTYPES & DR CAGES

Representations

Stereotypes created: Frenchman-beret, moustache and baguette
Inner city youth- drugs, alcohol and violence
A Scottish person- kilt, ginger beard and haggis
Arab decent- hairy, big beard, turban and man dress

Stereotypes: media industries use stereotypes because the audience will instantly understands them. Think of stereotypes as a 'visual shortcut'. Used so much that you begin to think its true.

Archetypes: This is the 'ultimate' stereotype. For example, the white stiletto wearing, big busted, brainless blonder bimbo.

Countertype: A representation that challenges traditional stereotype associations of groups, people or places.

Gatekeepers: controls the news, what is said in the paper and what isn't.


Disability
Regionalism

Class
Age
Gender
Ethnicity
Sexuality

Intertextuality: using many other texts to form a new dress. Other media references used to create a new one.

Representation in Ill Manors- Plan B
-The youths, chavs
-Politics is sh*t
-The youth are fighters
-smoking
- gangs, fighting, stealing and live in 'council' area
- The fight between government and youth
- the rich don't belong
- 'chav's' having fun - dancing



Urban safari- refers to housing and that the youth are animals

homework:

gender: in this video the women were originally nude but got taken down and the final video still has the women in minimal clothing. this presents women as a sexual 'toy' for men.

in this video Kesha sings about the power a woman has, even though they are sometimes portrayed as less than men she shows the power of a woman.

this shows that people have finally realised that women can do it.

SUPER MINT ADVERT INSPIRATION

SUPER MINT ADVERT PLAN

Sweets Planning

Mint:
 -Mystery flavours
- old school hard boiled sweets
-Minty Lemon Sherbert
-Minty toffee Mystery
- Beer, cider or cocktail (mojito)
-"mints that make a man"- slogan

 Man:
-Superman under suit
-Mint completely changes him
-In a busy area
- Pops the mint and then becomes 'superman' and bowls it down street his outlook on life changes

Monday- Filming
Tuesday- Filming
Wednesday- Filming
Thursday- Editing
Friday- evaluation

 Jack- Actor
Jen- director /blog
Holly- organiser/ producer
Calvin- notes/ director

RADIO INDUSTIRES

Peer Evaluation Positives:
-Well prepared
-Interesting visuals
-Good Information
-A lot of interaction on each slide
-A lot of facts
-Well organsied

Even better if:
-More clarification on BBC Radio 1
-Small fonts was hard to read
-Less writing on each slide

 

THEORY

FRUITELLA ADVERT REMAKE

PSYCHOGRAPHIC PROFILING

psychographic profiling

mainstreamers- people who seek security, conformists, domestic and conventional. family brands (the largest group).

aspirers- materialistic, people who seek status and are focused on appearance and image. typically younger people.

succeeders- people with strong goals, work ethic, organisation and confidence. typically higher management and professions.

resigned- seek survival, rigid and authoritarian. typically older people.

explorers- seeks discover, energetic, individualism, experience. typically students.

strugglers- seek escape, alienated and disorganised. typically spends money on alcohol, junk food and lottery tickets. usually lower demographic.

reformers- seeks enlightenment, freedom, personal growth, independent, anti-materialistic but are aware of good taste.

DEMOGRAPHIC PROFILING

Demographic profiling

A- higher management e.g. lawyer, doctor and bankers.

B- middle management e.g. teachers, creative and media.

C1- junior management e.g. nurses and white collar jobs.

C2- skilled manual workers e.g. builders, electrician and blue collar jobs.

D- semi-skilled and unskilled manual workers.

E- unemployed e.g. pensioners, students and casual workers.



FILM POSTER

FILM POSTER

house in the near distance;

tree, without leaves and a little dead;

'annabelle' in capital letters;

moon and clouds;

girl in a night gown;

the doll;

the only light in the poster is the girl holding the lamp;

the well;

DANCING ANIMALS

this was the first clip i edited using the adobe premiere pro application. i was given the task to edit the clip so that the final product would include the dancing animals with different effects, transitions and to play around with the audio. i began by importing the dancing animals and a song to go with the video clip(s). after this i started to cut the clips to the sizes i wanted and the audio to match the clips. then i used the effects for both audio and video to change the look of the original clip, and i changed the music to gradually quiet down when changing music and when the other music was starting to gradually begin. once doing this i chose my favourite clips and effects, creating my final piece.
i found the software difficult to understand to begin with as i had never used this programme before. i now know how to use the basics of the programme and will be able to use it for future editing.