A level Media

Tuesday, 22 May 2018

STOP WHERE YOU ARE MUSIC VIDEO ANALYSIS

TITANIUM MUSIC VIDEO ANALYSIS.

MUSIC VIDEO ANALYSIS

Video	OK Go - The one moment	Ariana Grande - No tears left to cry	Ed Sheeran - Perfect
Which genre? How do you know? What generic features do you see (e.g. dance routine: dance/pop music) Sound – genre, instruments, lyrics, emotion	- Pop music - fun, entertaining, interesting and engaging to watch	- Pop Artist is known for her pop music. Break up song	- Pop Very popular artist Love song
Performance/narrative/concept? How much of each? Which parts? (e.g. performance in chorus, narrative in verse) How does this link to genre?	- Performance/ concept - Singing to the chorus - Concept of bringing out colour within boring, plain objects.	- Narrative/Concept/ Performance. - Singing throughout - Film based - opening is like a film. - Concept that the world is always moving and she can’t stay still as she keeps falling.	- Narrative - Story of a couple and their love for each other which matches the lyrics of the song. - This is good for the genre as it shows a physical version of the words sung.
Representation DRCAGES SETTINGS THEMES	- Colourful - middle aged men - plain, white studio - explosions	The character is represented as sad, lost, confused, fierce, struggling. The setting is very abstract, full, bright	The couple are represented as the best couple in love. New love, fun, exciting, packed with adventure. They are a young couple
Camera shots – which types? What variety of shots is there? What are shots of? Are there shots of artist? How many? What are they doing/type?	-Slow motion wide shot to see everything happening - Variety of directions, low shot, high shot - Tracking, level	- Tilted angles - Sideways - Upside down - mirrored faces - A lot of panning around her throughout	- Follows the couples story - pan around the main characters with close ups to show expression for each other. Artist is in nearly every shot as he is also the main character.
Editing – How are camera shots edited? What is the pace like? How does the editing fit the music?	- Slowed down from high speed. - Continuous - no breaks - explosions with the beat	- lighting in back ground is blurred showing distortion. - The character is usually centred in the middle in every shot.	The pace matches the song with the story in chronological order so that it is easy to understand.
Mise-en-scene – comment on costume, setting, hair, props, make up, facial expressions etc. How does this fit genre?	- Plain background and costume. - Colourful when objects explode	Different costumes in different settings showing a variety of personalities. She is very glamorous	The story is set in the mountains so they are wearing layers of clothes. Even though the setting is cold, their love warms them up.
How does the artiste want to be seen? Does it link with any of their other videos? Who does the video appeal to?	- Uplifting - Creative	- emotional - Strong - fashionable - relatable	- Relatable - desirable - Popular - loved up - experienced

MUSIC VIDEO INTRODUCTION

- Many music videos include performance of the artists as part of the video.

- Music videos developed from clips of performances.

Narrative based:

- Often the video tells a story either that features in the lyrics or is suggested by the lyrics.

- Like a mini film - Beginning, Middle, End

- Can be used for intertextuality (films)

Concept:

- Based around a single idea and are usually unusual or obscure, even surreal for an audience. The unusual content is an attraction to many consumers which draws them in.

- Thematic; lots of common themes in music videos depending on the genre of the music.

- Symbolic; Use of symbols to build up meaning. Use of montage - lots of images to create meaning which is sometimes contradictory. Lighting is often used to suggest mood. fast paced - often only few seconds per shot. Pictures can support or contradict lyrics.

Performance:

- features band or artist performing live.

- can be the artists in real life situations.

- Often includes close ups.

CAN BE A HYBRID OF MORE THAN ONE

Andrew Goodwin - Music videos demonstrate genre characteristics; stage performances for metal bands, dance routines for pop groups.

- Typically music videos are 3-5 mins long, they frequently include quick cuts, stylisations, fanciful and often erotic imagery, and computer graphics.

- Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.