Thursday, 31 January 2019

LFTVD

VOCAB:

VOD = Viewing on demand

SVOD = Streaming 

Easter eggs = cross references so super-fans notice

DVR = Digital video recording 

Binge-watch = to watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming

State of the nation = whats going on at the moment of release that could have an effect on how the programme is received

Cultural Zeitgeist =  Zeitgeist is defined as the spirit of a generation or a period of time. An example of zeitgeist is the free love and progressive thinking of the 1960s, this time period can resonate with the current day for a programme to sell e.g. Stranger Things is set in the 80s which people of today enjoy viewing

Constructed realism = the way in which it's media product uses the technical elements and what we see/media language to make the audience feel a certain way

Dominant ideology = a system or structure of beliefs/values/ideas about the way in which we should live, behave and think in any given society 

LFTVD:

Each episode lasts from 45 minutes to an hour.
American Network broadcasters must satisfy their advertisers and hold a market share- this is the equivalent of Freeview
American Cable TV, HBO was the first US national subscription cable TV channel in 1970s - can take more risks. This is the equivalent of Sky or Virgin.

Trouble with UK TV drama - failed to meet the challenge of US cable channels to move to long-form, with their risk-taking content and style.

ABC1 audience means higher paid advertising

Subscription VOD (Viewing on demand)

-Content viewing via a TV still dominates in UK
-Growth of SVOD (streaming) web based channels such as Netflix, Amazon Instant Video and Now TV is considerable.

Audiences
-Rise of binge watching started with DVD in late 90s/early c21
-US long form drama often uses EASTER EGGS and mid season breaks to generate fan intensity and maintain media profile

Easter eggs - cross refernces so super fans notice

Why do audiences love LFTVD?

  • High quality drama
  • Multiple episodes/hours/years
  • Content can be dark/difficult but innovative
  • Now attracts some of the best/innovative writers/actors
  • Time shifting (record and watch another time-control when you watch DVR)
  • Easily accessible
  • Keeps people invested
  • Creativity 
  • Characters change in ways that are surprising
  • It allows to shows to play with theme and character development in unique ways

Subscription - Sky, Virgin
Streaming - Netflix, Amazon Prime

LFTVD can be any genre from crime to romance to comedy and mystery, narratives can be on any subject and themes can be hard-hitting like racism and grief but can also be inclusive of love and family.

Production values: $3-4million per episode

Top 3 ways of watching TV

Terrestrial: First 5 channels (more regulation, follow a PSB)
Cable: Sky, Virgin
Streaming: Netflix, Amazon Prime

Exam: Paper 2

30 marks - 45 minutes
10 marks - 15 minutes

TV drama needs:

  • Location (various)
  • Stock characters
  • Multiple narratives
  • 1 hour episodes
  • Cliff hangers
  • High production value 
  • Has a number of episodes to help create narrative

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