SUPERMINTS

I was given the target audience of middle aged business men and the product had to cater to what we believed they would want. I was in a group with Holly, Jennifer, Jack and myself. the final name of the brand we decided on was 'SUPERMINTS' which suggests that not only are these mints but they're super, whether you gain superpowers, gain a super fresh breath or look super good, the name allows the audience to have their own deception of what the super part gains you. as this wasn't your typical audience for sweets we had to adapt the flavours, name and the packaging to suit the needs of a business man. to begin with we had to come up with a packaging size that would be suitable for a busy man in a suit, there after, we had to think about the flavours available and we decided on different flavours of 'old skool' sweets from their child hood such as humbug, lemon sherbet, classic mint and finally the mystery flavour is one of three options; Mojito, Fruity Cider or Beer. within the group the work was divided into different sections for each person as we all felt comfortable in different roles; Jack did the majority of the acting and found the music for the advert. Jennifer did a lot of editing, gave multiple ideas and making sure that everything we did was tracked on the blog. Holly made sure that everything was running smoothly, did some editing, and was the camera lady. I made the logo, helped holly with the camera shots and angles, I also helped with the majority of the editing, and along with holly made sure that everything was how we planned. overall jack did the acting, Jennifer did some editing and blogging, holly did all the camera angles and shots, and I did the designing and the editing.